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People have skills they're not using and needs they can't afford to meet. There was no easy way to connect them without money changing hands.
Design a mobile platform that makes skill sharing as simple as browsing — building community while reducing consumption and waste.
Users felt skill sharing platforms were either too transactional or too complicated to navigate
Trust was the biggest barrier — people needed social proof before agreeing to exchange
Most existing tools were built for professionals, not everyday skills
How might we...
How might we make it easy and safe for everyday people to exchange skills — without money, bureaucracy, or awkwardness getting in the way?
Discover
User interviews, competitor analysis, and desk research to understand the space
Define
Synthesising insights into personas, journey maps, and a clear problem statement
Ideate
Sketching, wireframing, and workshopping multiple concepts before converging
Test
Prototyping and usability testing with real users across three iterations
A peer-to-peer skill exchange built around trust
The final design centres on a simple matching flow, verified profiles, and a lightweight review system — making skill exchange feel as natural as messaging a friend.
Users completed the core matching flow without guidance in usability testing
Average SUS score across 8 participants in the final round of testing
Reduced time to first match from 8 minutes to under 2.5 minutes