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Case Study · 04

Levi' Re-design

Skill Sharing · UX Design
Year2024
TypeMobile App
RoleUX · UI · Research
Duration12 Weeks
The Brief
The Challenge

People have skills they're not using and needs they can't afford to meet. There was no easy way to connect them without money changing hands.

The Goal

Design a mobile platform that makes skill sharing as simple as browsing — building community while reducing consumption and waste.

Problem Statement
Key Insights

Users felt skill sharing platforms were either too transactional or too complicated to navigate

Trust was the biggest barrier — people needed social proof before agreeing to exchange

Most existing tools were built for professionals, not everyday skills

How might we...

How might we make it easy and safe for everyday people to exchange skills — without money, bureaucracy, or awkwardness getting in the way?

The Process
01

Discover

User interviews, competitor analysis, and desk research to understand the space

Research
02

Define

Synthesising insights into personas, journey maps, and a clear problem statement

Synthesis
03

Ideate

Sketching, wireframing, and workshopping multiple concepts before converging

Design
04

Test

Prototyping and usability testing with real users across three iterations

Validation
Final Design

A peer-to-peer skill exchange built around trust

The final design centres on a simple matching flow, verified profiles, and a lightweight review system — making skill exchange feel as natural as messaging a friend.

Key Features
Skill matching with availability filters
In-app messaging with session scheduling
Community reputation and review system
Screen / mockup 1
Screen 2
Screen 3
Outcomes + Learnings
92%
Task completion rate

Users completed the core matching flow without guidance in usability testing

4.8/5
Usability score

Average SUS score across 8 participants in the final round of testing

3x
Faster onboarding

Reduced time to first match from 8 minutes to under 2.5 minutes

What worked
Leading with trust signals early in the flow reduced drop-off significantly
Keeping the matching flow to 3 steps made it feel lightweight and approachable
What I'd do differently
Involve more diverse users earlier — initial research skewed toward tech-savvy participants
Explore a web version sooner — several users wanted desktop access
Get in touch

Let's work together

I'm always open to a good project - or just a good chat

Aoife Randles - Portfolio 2026Back to top